Great Tips and Tricks in Designing a Real Estate Brochure
A real estate brochure is a powerful marketing tool for your business whether you are a property management, a developer, or a real estate agent. There are many kinds of brochures such as direct mail piece that came with the mail to showcase a house being sold in your locality, a brochure that advertises a luxury condo tower, or a brochure that illustrates the services of capabilities of realtor agency. The key ingredients in making an appealing and effective real estate brochure is a good concept, the right planning, good design principles, and implementation or application that can stand out from the crowd. When it comes to brochure real estate design, it is important to share, plan carefully, and create a story focusing on your purpose and knowing your target audience.
Your business can surpass your competitors by having a well-designed real estate brochure to showcase your listings and your real estate services. You must learn how to strategize and plan to make your brochure appealing and eye-catching by deciding on a clear message, considering distribution, and adding a call to action. Grab a pencil and a paper to sketch the general scheme of your real estate brochure and imagine possible layouts for your pages, making as many versions as you want. You don’t have to fit all information possible on your real estate brochure, and just like famous Coco Chanel’s saying “Before you leave the house, look in the mirror and take at least one thing off”, and this goes the same with real estate brochure designing. Are you showcasing a specific property, set of properties in a particular neighborhood, or your company as a whole? Are you planning to distribute your real estate brochure? If you are planning to invest in a printed brochure, it is important to consider the readability because you won’t be able to manipulate the text, change the brightness, or zoom in.
Digital brochures are becoming increasingly on demand right now and you can add live links for your customers to interact with you via email, as well as optimize it digitally for mobile usability. For digital real estate brochure, you can communicate via images and videos using the right colors, fonts, and texts. No brochure is complete without any call to action. It is crucial to have a call to action to let your customer sign up to your email, contact you, or visit your website. Try to check the Global Citizens HQ with the use of eye catching text and banners in communicating their call to action. For more information about real estate brochure design, feel free to check our website or homepage now!